UST joins movement empowering future business leaders through RMP exams

The annual Registered Marketing Professional (RMP) Certification Exam, co-launched by Junior Achievement of the Philippines (JA PH) and Chartered Association of Marketing and Business Professionals (CAMBP), empowers young graduates to excel in the business world. The RMP exams measure the skills of graduating college students in marketing and business administration, equipping them with a competitive edge in the industry.

This school year, one of the colleges that offer the RMP exams to its students is University of Santo Tomas (UST). As a prestigious educational institution, UST had impressive results:

● Highest number of examinees: For 2023, with 194 examinees, UST boasted the highest number of participants nationwide, representing a substantial 115.56% increase from 2022’s 90. This positions them as the leading university with the most aspiring Registered Marketing Professionals.
● Above average passing rate: The RMP program has demonstrably improved student preparedness. Passing rates jumped from 22% to a remarkable 64.51% in 2022, highlighting the program’s effectiveness in preparing students for the business world. This 2023, the passing rate is at 53.09% suggesting above average passing rate.
● Top performers recognized: Each year, exceptional students are recognized as topnotchers, demonstrating their outstanding skills and potential. Among them, University of Santo Tomas’s own Baby Ruth E. Rodriguez aced the exams, making UST proud.

“The RMP Certification addresses a vital need in the business landscape,” shares Krishna Alejandrino, JA Philippines’ Executive Director. “We are more than happy to see that UST has always been a supportive school partner in terms of empowering students and preparing them for their future careers.”

When asked how she views the RMP exam, Baby Ruth E. Rodriguez, the Top 1 for RMP from UST, shares her sentiments: “To take the RMP Certification Exam is to nurture a fiery passion and desire to hone a personally customized edge in the marketing field — take the risk for a better view or lose the chance to someone who may already be taking greater leaps ahead of you.”

Benefits of RMP for Individuals and Institutions:
● Registered Marketing Professional (RMP) Title
● Competitive edge
● Validation of knowledge and skills
● Confidence booster
● Institutional recognition

UST has been a longtime member school of the RMP Certification program and actively showcases their support to prepare its students for work readiness. Furthemore, UST remains confident in the RMP program’s ability to empower students and is committed to providing them with the resources and knowledge necessary to excel in their academic endeavors.