Pru Life UK equips underserved families with financial knowledge through Kaya Na Challenge

Pru Life UK, in partnership with JA Philippines, completed the pilot run of Kaya Na Challenge: Financial Literacy Program, which aims to equip families of Cha-Ching Program student beneficiaries from Putatan Elementary School with basic financial knowledge for a financially-secured future.

The program’s key highlight lies in its family-centric approach. By educating both children and their parents, it fosters a supportive environment where financial principles can be openly discussed and practiced at home. This collaborative learning approach achieves two goals:

• Stronger Individual Knowledge: Each participant, young and old, gains essential financial literacy skills.

• Financially Empowered Community: Families become a unit of financial understanding, building a community of empowered and independent households.

One of the participating parents, Ramie Joy Marmol, expressed her gratitude, saying, “Sa ginawa nyo pong seminar, laking pasasalamat ko po kasi nagkaron ako ng realizations sa buhay ko pagdating sa pera… Nanay ako pero nakasanayan ko po kasi na kung ano lang yung ibigay ng asawa ko, okay na yun, makakain lang yung anak ko ng talon beses sa isang araw, okay na yun. Di ko naisip yung pangmatagalan nilang kaligtasan, pangmatagalan nilang pangangailangan.. di ko naisip yun. Kaya ito po nagpapasalamat ako kasi naiisip ko na yung mga gantong bagay ngayon. Gusto ko na rin yumaman eh. Gusto ko na rin magkaron na kami ng emergency fund, educational, savings… ganun na po ngayon ang gusto ko.”

The program, held throughout April to May, consisted of three engaging sessions. Session 1: Understanding Financial Basics introduced the participants to core financial concepts like budgeting, identifying needs versus wants, and responsible spending habits. Building on the initial session, Session 2 was focused on managing debt and the importance of saving. The third and final session discussed the basics of insurance and investment. Participants gained insights into basic investing principles, empowering them to make informed decisions about their financial future.

Essentially, the Kaya Na Challenge tackled financial concepts that would help in the financial decision-making process. Employee-volunteers from Pru Life UK helped facilitate these insightful sessions, sharing valuable knowledge and practical tips.

Pru Life UK, together with JA Philippines, is committed to creating a positive social impact and empowering communities through financial literacy initiatives. The launch of the “Kaya Na Challenge” demonstrates the power of collaborative learning in building a financially secure future. Future initiatives will build on the success of this program, further extending financial literacy and empowerment to more communities.

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About Pru Life UK

Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance products, in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 170 branches and general agency offices in the Philippines, with the largest life insurance agency force with more than 38,000 licensed agents.

The company ranks #1 for New Business Annual Premium Equivalent and Total Premium Income from Variable Life Insurance Products according to the Insurance Commission’s Life Insurance Sector Quarterly Statistics for Q1 2024. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.

Pru Life UK and Prudential are not affiliated with Prudential Financial, Inc. (a company whose principal place of business is in the United States of America), Prudential Assurance Company (a subsidiary of M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.